How can social media help my business?
It helps make connections: you with potential clients, you with other colleagues, and your company gets to have its own voice in a very large conversation. There are so many possibilities of how to step into the social media world that it can be overwhelming if you don’t have the right approach.
Supposed “experts” will try to convince you that your company needs an arsenal of social media accounts at the ready, even for networks with no relevance to the future of your business. Having a YouTube channel is great if you’re a skydiving company, not so much if you’re a recycling service. It’s okay to be “choosy” when it comes to social media.
Where do I even start?
I’m glad you asked. Start small, one step at a time. Social media doesn’t have to be complicated. Conversations take time. Building trust takes time. Sharing your ideas needs to take time. The best approach is to figure out what you want to say and how you want to share it.
How can I help?
I can help you with the basics, like setting up a Facebook page, Twitter account, a LinkedIn profile, YouTube, Pinterest, Flickr, or any other platform that will enhance your digital footprint and grow your voice for potential customers to hear.
I can also help you plan your content strategy: what are you going to say, when to say it, how frequently, and who’s in charge of getting your ideas shared. We can also talk about follow-up evaluations, seeing how your new content strategy is translating to growing business.